We created a co-branding project together with the brand Al Duca d'Aosta to build a capsule collection of unique socks and different from usual, able to combine the qualities, the characteristics of both brands to create products capable of merging the world of luxury with the highest technical performance.
Al Duca d'Aosta was born in a hidden corner under the Rialto Bridge, like a small boutique specialized in the resale of fabrics for shirts. Four generations later it became an enclave of experience and tradition in the art of working and producing its primordial garment, now a product of property. The constant research and attention to the trends of the moment makes A Duca D’Aosta an essential reference point for a modern but above all elegant and refines style.
Over time, it has consolidated the ability to select high-quality design garments. Nothing is left to chance, the selection of garments available off and online covers parallel but defined sides of the fashion streets, from the most exclusive runway looks signed Valentino, Versace and Saint Laurent to the most sophisticated and elegant suits of Cucinelli, Balmain, Zegna and Tom Ford, from the latest IT bags to the season’s iconic accessories such as Bottega Veneta, Stella Mccartney, Off White and Gucci.
The approach was clear, right from the beginning the guidelines for the development of a collection inspired by the dictates and identity of the brand have taken on a precise identity: quality of fabrics, research and selection of trends from which to assimilate the best attributes, attention to design detail. These were to meet and merge with the more technical component of the Eleven Seventyseven product. The fiber of Dryarn should then play cards uncovered in the most difficult, luxury and premium lifestyle, to accompany with fidelity the Italian tradition of top level brands revisiting it with a premium performance perspective.
We started with Al Duca d'Aosta a lasting collaboration that, edition after edition, not only proposes the bestsellers of the collection, now become true evergreen, but above all revisits and explores in a modern key old and new requests, from the purely technical improvements of material and conformation guarantees superior quality performance to the most aesthetic as the design details in the created fantasy. But the project has achieved other important results: