Together with Maximilian we recently joined forces, legacy and vision to create a common collection, a capsule collection of socks that combined the qualities, characteristics of both brands to create something unique, new. Something that’s more than the sum of the parts.
Maximilian has adopted the motto Passion for Fashion since 1989, when Hannes and Martina Profanter inaugurated their first store in Bressanone. It was the beginning of a success story that saw the brand conquer, in the sector of premium fashion and lifestyle multilabel, the certificate of major player in Northern Italy and in particular South Tyrol with over 10 stores between Bressanone, Brunico, Merano and Vipiteno. A brand that loves to range within fashion from the casual of the most trendy garments to elegance for the evening up to the sportswear selection, opting for brands, labels and manufacturers who prefer quality, individuality and Made in Italy uniqueness. A brand whose founding values are the ones we need most, such as kindness, quality, passion, professionalism, style advice and individual skills of the employees, none excluded.
When we first met the management of Maximilian we all immediately made that opportunities to join them and our heritage in something more that was spokesman of the best aspects of one and the advantages of the other, they filled the whiteness of the notebook with black ink alone. And so after various meetings, skype and email exchanges on details such as textures, colors, patterns, finishes, fabrics, sketches and production tests, the new capsule collection designed in co-branding by both was born, the satisfaction and adrenaline for his launch were impossible to hold back.
The one started with Maximilian is a long-lasting collaboration that, season after season, continues to explore new requests and new worlds. This has allowed the project to achieve important results, in addition to the creation of a collection of unique socks and different from the usual: