All the ingredients of innovation.
The Eleven Seventyseven project is divided into three fundamental elements of innovation that are summarized in:
Dryarn is an innovative yarn and highly performing that offer to whom who wear it, comfort, technology, practicality : it is the lightest fiber in nature , therefore always considered as the best ally for the practice of sports activities. Not surprisingly, before the birth of Eleven Seventyseven, the fiber of Dryarn was confined to homes that had as their core business the production of high-end sportswear garments and accessories. We were the first to launch it on the “fashion catwalks" and start a new “need" anticipating, if we want, the future:
dress the technician everyday.
The design process of each 1177 product starts from a 360 º study of design and anatomical conformation of the fit that give it those prerogatives necessary to be able to effectively consider a fashionable garment usable every day. We want each item in the collection to satisfy those who wear it both side tangible benefits of a technical nature and aesthetic, embracing another of the needs that in a sector like ours we could never underestimate, while giving it a completely innovative connotation.
The sock structure