No wonder, our story started just like that, from a bag of tights and socks, freshly ironed and a fall on the floor that gave us the idea. A single thread, the one that runs on the coil and so, so much hunger for innovation. 1177 is the son of a true passion, cultivated and handed down, meticulously sewn and jealously in a sock that contains the dictates of Made in Italy and the result of a team work perfectly orchestrated in all its parts, from the idea to the finished product, Dryarn’s designer fiber sock.
Quality and performance are for us the daily mission, two inner voices that guide hands, head, skills and genius of a family that has established with its brand and its creations a relationship of mutual understanding and fidelity. From long socks to short ones, from footies to tights up to the technical sportswear line, every Eleven Seventyseven product is the “traint d’union” bewtween a mark of pure craftmanship and a careful technological evolution.